About Homely

We are on a mission to make home ownership accessible by combining intelligent technology with trusted financial advice to help Kiwis make better home loan decisions.

Our Story

Homely was born from a simple truth – getting a home loan in New Zealand shouldn’t be this hard. For most Kiwis, buying a home is one of life's biggest financial decisions, yet the process remains slow, opaque, and full of unnecessary friction.

Our founding team experienced these challenges first-hand and knew there had to be a better way. Drawing on deep experience in banking, financial services, data, and technology, they built Homely to simplify the mortgage journey while ensuring customers receive trusted, regulated financial advice when they need it.

Homely combines intelligent technology with the expertise and oversight of experienced Financial Advisers. Our AI-powered platform streamlines the application process, automates administrative tasks, and provides valuable insights, allowing our advisers to focus on delivering personalised advice that is tailored to each customer's circumstances and goals.

Our mission is to empower New Zealanders with cutting-edge technology and trusted financial advice, giving them the confidence to make informed home loan decisions while remaining in control of their journey.

We're just getting started, but our vision is to become New Zealand's most trusted and efficient home loan platform - where innovative technology and professional financial advice work together to help more Kiwis achieve home ownership with confidence.

Our Values

Empowerment

Homely puts Customers in control of their home loan journey, giving them the tools and transparency to make confident, informed decisions about their future.

Simplicity

We streamline every step of the home loan journey from exploring options to signing your loan agreement, so the process feels effortless and stress-free.

Speed

Powered by AI, our platform delivers pre-approvals in record breaking time, turning weeks of waiting into speedy decisions for both customers and lenders.

Trust

No hidden fees. No surprises. Just honest, straightforward advice and a genuine commitment to putting customers first.

Our Team

It takes a village to raise a family — and Homely has been no different.

People from all walks of life came together to build Homely, united by a shared belief in our vision and by their own experiences as home buyers who understood the pain points we’re solving.

Every part of Homely - from our AI models to our platform design is 100% homegrown and crafted by our own hands. Long before ChatGPT and large language models became buzzwords, our team was quietly training and refining our AI to deliver real accuracy and value.

Built without a single dollar of external funding, Homely is powered by people who gave their time, talent, and heart to create something that truly matters. Our team includes former bankers, technologists, data engineers, developers, and bright graduates - all driven by the same passion to reimagine how New Zealanders experience home loans.

The journey hasn’t been easy, but it’s been incredibly rewarding. More than the milestone of launching Homely, what we cherish most are the human connections and the support of those who believed in us. To all of you - thank you.

Our Supporters

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